Why Social Media Can Help Lawyers Survive The Cull In Law Firm Numbers
The recent 'The Future Of Legal Services' conference that was held in Birmingham (UK) highlighted the challenges many lawyers face as they try to survive or grow. Many of these have been mentioned in various blogs and articles such as 'Goodbye to all that' by Jordan Furlong. There were a couple of statements made at the conference which really stood out: As institutional operators and larger practices move onto their patch, some traditional High Street firms will struggle to compete unless they adapt; Law firms which use technology in the right way will have an edge going forward. The business model used by many law firms will not help them survive the competitive forces they come against. Jordan Furlong says lawyers should "...study the means by which you accomplish the work you sell to clients and determine whether and to what extent you can adopt new technologies and processes to be not just more efficient, but also more effective in terms ...